The label Activia Benz is known for their melodic and computerized creations and So So In Luv takes it an abstract step further with their cool-as-a-cucumber, weird-as-a-sea-cucumber single “Swerve”. The minimal (if you can call it that) soundscape made up of high pitched coughs, short little synths, and some hip-hop ‘uh’s’ remind us of Felicita’s frenemies but there’s something stereotypically “cooler” about “Swerve”. Though how can we call something “cool”? It’s a meaningless adjective. Rather, So So In Luv is reappropriating the elements of aesthetic “coolness”- a reference to a car, loud bassy sounds, and bubble noises (though perhaps using bubble noises is not a direct response to the “coolness” of Sophie, though we would argue it is)-and turn them into something rhythmically unlistenable to an ear looking for “Hey QT”-esque bubblegum bass. Or it’s just proof that the term bubblegum bass feels reductive for a piece like this. Regardless of So So In Luv’s intention though, “Swerve” still miraculously opens up more fully with each listen. An ecstatic new addition to Activia Benz’s Singles Club.
• So So In Luv: https://soundcloud.com/so-so-in-luv
• Activia Benz: https://soundcloud.com/activia-benz
More about: So So In Luv
