So if you’re the type of person who follows the exciting intrigue of companies eating other companies and then farting them out as printer ink and new types of remote controls then you probably already have the skinny on Google buying Songza (maybe you heard from Pitchfork). The two companies have reportedly been in talks for a minute about the deal. Maybe you’re sitting there all like “companies eating other companies, and then farting them out? That doesn’t sound very business-like or factual.” If so, stick around and learn a thing or two.
Songza is a music curation streaming service. That means you go to it when you’re like “I want to listen to some music but I don’t really want to pick what I’m going to listen to.” So you futz around with the thing for a bit telling it a bit about your situation — maybe you’re hanging with your buddy Carl, and you just ate a bunch of hot wings, and you’re looking to head out to the club later — and then, shabam, out pops a playlist. What’s “special” and “disruptive” about Songza is the fact that these playlists aren’t generated by an algorithm or a robot but by actual people. Wow, actual people telling me what to listen to? Sounds an awful lot like my ex-wife if you ask me! HAHA!
Anyhow, Google is looking to integrate Songza’s playlists into their Google Play Music system (which they announced last summer). There’s also rumors that it will somehow be integrated into the recently announced YouTube-based streaming service that everyone’s so bummed about. Google apparently shelled out $15 million for the deal. For their part, Songza says that “no immediate changes to Songza are planned, other than making it faster, smarter, and even more fun to use.” Cool? Cool.
• Songza: http://songza.com
• Google: https://www.google.com
