Microsoft Zune, the Buzz Aldrin of MP3 players, will release a Joy Division version of its better-late-than-never music player here in the United States June 10 to coincide with the DVD release of Grant Gee's documentary of the famed post-punk pioneers.
In addition to, you know, not being an iPod and pandering to a relatively small group of die-hard, late-’70s/early-’80s underground rock fans and collectors, the underdog player will feature the artwork from the band's seminal 1979 debut album, Unknown Pleasures.
Meanwhile, seemingly unfazed, Apple is counteracting by introducing some innovative new products of its own into a thirsty, thirsty marketplace.
What a time to be alive.
