Brace yourself, because Her Records hasn’t hesitated to disregard traditional gender roles by being simultaneously aspirational, up-and-coming, and unwilling to be relegated to the pleasant (but oppressive) environs of the home kitchen. The South London label was started in 2012 by former classmates and present beat-makers MM f.k.a. Miss Modular, Sudanim, and CYPHR (who were soon joined by Fraxinus), and oh my has the buzz accumulated surrounding their familial and self-described “fun” approach to vibrating internal organs, in clubs or elsewhere. The troupe really got attention two years ago with the release of Miss Modular’s Reflektor Pack EP, and now, MM has a five-track follow-up prepped for possible further wave-making.
“It’s a great white shark!!,” they’ll scream as listeners entertain the release of MM EP this Sunday, October 18. Acquaintances of MM and his music prior to the EP shouldn’t be surprised by the clever, hard-hitting rhythms, a hallmark of the label, which by the way was one of our favorites of 2014.
Here’s the opening track:
MM EP tracklisting:
01. 9th Ritual
02. Five Rivers
03. Rope
04. Constricted
05. 9th Ritual (Lechuga Zafiro Remix)
• MM: https://soundcloud.com/djdoublem94
• Her: http://www.herrecords.com
More about: Miss Modular, MM
