Everyone knows about Radiohead's "music industry revolution" with In Rainbows (TMT Review), but did you know Gnarls Barkley has decided to release The Odd Couple for free as elpuoC ddO ehT? But here's the catch: it's now over a month since the album's original release, and the free version is backwards. So, what's the deal Gnarls Barkley? Why release an album for free a month after its regular release? For fun? I suppose it could be one of those "why the fuck not?" things, and it's not too surprising that it's Gnarls Barkley doing it. But it's also good marketing. Obviously, anyone with access to an audio program could reverse and split up the tracks to play like the regular album. And, of course, this could all be done for free -- all you have to do is give some private company some personal information!
- Conclusion Using A Horrible Pun [Version One]:
If Gnarls Barkley are serious about innovation, it's a clumsy attempt. But if they're just fuckin' around and givin' away the album for free because it's good marketing, then they really are an "odd couple."
- Conclusion Using A Horrible Pun [Version Two]:
If Gnarls Barkley are serious about innovation, it's a clumsy attempt. But if they're just fuckin' around and givin' away the album for free because it's good marketing, then they really are "crazy."
You can download elpuoC ddO ehT here.