I know what you’re thinking. “God, I wish there was another company just like Ticketmaster that’s not Ticketmaster, per se, but still totally has the Ticketmaster thing kinda going on, but really just isn’t Ticketmaster.” Because we all love Ticketmaster, AMIRIGHT?
Well, guess what? Former Ticketmaster client AEG has teamed up with technology start-up Outbox Technology to build a brand new ticketing company to compete with our Ticketmaster overlords. The master has become the servant. The hunter has become the hunted. The Police has become Sting. Whatever. Last year, AEG accounted for almost 10% of T-master’s revenue, so this is kind of a big deal. You get the point. That’s about $55 million in AEG-related service fees for Ticketmaster, according to the Wall Street Journal.
By the time 2011 is halfway through, Outbox will sell tickets to 105 arenas and theatres across the USA. AEG is hoping that once other venues’ contracts with Big T expire, they’ll sign on with Outbox. No word yet on whether additional fees with Outbox will be less or greater than T-master’s, or just require a pint of human blood with each ticket purchase.
• Ticketmaster: http://www.ticketmaster.com
• AEG: http://www.aegworldwide.com