When Radiohead released In Rainbows, the band flipped the industry on its head with its ‘revolutionary’ pay-what-you-want release method, and now Radiohead have done it again! Earlier this week, Radiohead announced the release of The King of Limbs, a new album that would be available this Saturday (TMT News). But of course, that wasn’t ‘revolutionary’ enough, so Radiohead have decided to scrap that release date last-minute and release the digital version TODAY, available to all pre-orderers here.
Could this become a new template for the industry? Will bands start announcing release dates only to change them last minute? Should we expect albums to come out a day early from now on? Probably! Check out the video for “Lotus Flower” over at the Chocolate Grinder and enjoy the album courtesy of Tiny Mix Tapes and the guy from the State Farm insurance commercials.
• Radiohead: http://www.radiohead.com
[Photo: Sebastian Edge]