Björk has cancelled her Kickstarter campaign, and it’s a damn shame too, because in order to successfully pull off a Kickstarter campaign, you have to give it some time to work! Watch television (ideally for several weeks straight), knit a sweater, learn a foreign language, and just generally let things marinate, as opposed to calling it quits three weeks prior to the specified deadline. Of course, it’s probably most important that you begin by setting a realistic monetary goal for yourself, and in that respect, Björk (or at least her representatives) admit to possibly maybe being a bit too optimistic.
Her Kickstarter campaign, which was originally meant to fund the reprogramming of Biophilia apps for Android and Windows 8 devices, ended with £15,370 raised… out of its £375,000 goal. In American dollars that’s roughly $24,000 out of $590,000. An explanation for the campaign’s cancellation follows below:
Dear Backers,
We’ve decided to stop the Kickstarter campaign. Seems like the costs were too gigantic and we too optimistic, so it seemed cleverest to pause it for now. Things seem to be changing fast; perhaps in a year, even months, there will be a far cheaper way to reprogram this. We are extremely grateful for the help we got, though, and want to extend a big thank you to all our contributors, great and small. You guys generously offered your own hard–earned money to something bigger than yourselves that you believe in, and we are deeply touched by your contributions. Once again, thank you. We are still looking at ways of making this happen so send your email address to kickstarter@bjork.com and we‘ll keep you posted when there‘s any new developments.
The Biophilia Team x
• Björk: http://bjork.com