Cloud rap, meet electronica. Main Attrakionz, the Oakland duo that almost single-handedly proved cloud rap was a “thing,” is preparing to release a collaborative album with Sacramento producer Tynethys this summer. The two Californians’ respective styles mesh well, judging from the sound of “Kinfolk,” the first single from the as-yet untitled LP. Ominous piano and operatic vocal samples give heft to a clacking beat, while rappers Mondre M.A.N. and Squadda B. deliver their typical stoner spitting. The video’s faded lavender tones (or is it sepia? I don’t know, you should ask Sherman Williams to double check that), coupled with its layered editing approach, combine to create a hazy ambience that helps to make up for the fact that this is, by all other standards, a standard performance video. Next time, I’d like to see them playing mini golf — and keep the filter.
• Main Attrakionz: http://www.mainattrakionz.com
• Tynethys: http://tynethys.com