Another day, another piece of Juiceboxxx content. Yes, my friends, we are deep in “the summer of the juice,” and the rapper/energy drink mogul has unleashed another video, for Heartland 99 highlight “Open Up Your Life.” Directed by Guy Kozak, who put together “Like a Maniac” a few weeks back, the video gives you a nice close up of Boxxx looking out of his damn mind, like he hasn’t sleep in a few days. In case you haven’t gotten enough JB, Rolling Stone (?) just did a brief but in-depth profile of the man himself (check it out here); and the recent book about him, The Next Next Level, is still getting lots of write-ups (including a forthcoming one on this site from yours truly). Whether music, literature, or film, Boxxx is in all formats, and that is totally awesome.
• Juiceboxxx: http://juiceboxxx.com/blog
• Guy Kozak: http://www.guykozak.com