Since OK Computer, Radiohead’s camp has heavily used marketing and promotion not only to build hype, but to also extend their aesthetic in creative ways. The release for LP9 is shaping up to continue this tradition. Rather than posting a bunch of separate news stories, we will collect them all here, posted in chronological order.
4/30: UK fans begin receiving “Burn the Witch” leaflets.
5/6 (11:00 AM): Radiohead’s new album, as-yet untitled, is out this Sunday, May 8, at 2 PM EST. Physical version out June 17 via XL Recordings. To coincide with the announcement, Radiohead released a video for new track “Daydreaming.” The video is directed by Paul Thomas Anderson.