Daniel Leznoff does anything but as Demonstration Synthesis. DS3 is rather the work of a professional schooling a bunch of amateurs during the height of sweeps with an entire generation as his viewing audience. Agape are mouths and drooping are chins at the magnetic waves of synthesizer washing over them in equal parts academic study and flawless execution. Whether to applaud, remain silent, or get up to dance at the symmetrical stylings of Leznoff are just part of the participatory process. However you react, it’s that action that registers loudest. No amount of Nielsen ratings or entertainment rag gossip will eclipse this high or spoil this outcome. Each time it’s different, though the overnights always remain high. One by one we are drawn to our stereos, ratings on the rise. And each time we press play we become another diehard. Fan fiction begins to crop up, message boards dedicated to what’s next, and major motion picture deals float in our heads. But Leznoff is a man of integrity, working his craft for a love of the unconventional. In that calm, he finds what keeps bringing us back. What’s next? There is no time to worry for we’re still enamored with what’s now. DS3, oh how you’ve captured the heart of an entire nation, just not everyone is aware of it yet.
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