Just as Glou Glou seem playfully aware of the joys of language manipulation, the toying expands throughout the Machiavellian Hymn Her Hum. I find the title imprints a particular set of listening rules into the mind before one even presses play, but then works to deconstruct and re-evaluate those parameters as it unfurls. Do you sexualize the material due to the aggressive pink cover art and implicit speed with which title and music move (“Her her hum”)? Maybe it’s more historically misogynistic (“Him harem”)? Perhaps it deals with polyandry (“Him or ‘em”)? The music is just as ambidextrous as the wordplay. The emphasis placed on a particular tone or preconceptions brought into the process transform the tape with each listen. Glou Glou have created their own aural mind game. Welcome to the fold.
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