In case you couldn't tell, Kendrick Lamar isn’t one to prop his finely-crafted rapsterpieces against the perfunctory visual backdrops of cars, Louis Vuitton bags, and half-baked Fear and Loathing imagery. So it should come as no surprise that the video for "Poetic Justice," the Compton rapper's collaboration with Drake, continues the high-def, high-art approach he's taken with the other good kid, m.A.A.d city clips.
The rapper's latest short film tells a blood-spattered story of love, murder and revenge, a tale that, despite its glossy and cinematic finish, is realistic enough to warrant an opening disclaimer that "all characters in this visual are entirely fictional." Without giving too much away, I'll just mention that Drake a.k.a. Aubrey Graham a.k.a. Champagne Papi a.k.a. Jimmy from Degrassi picked a terrible time to make a phone call. Alas, the Janet Jackson-featuring track is not a Janet Jackson-featuring video, but sometimes we don’t get what we want. Bummer.
• Kendrick Lamar: http://kendricklamar.org
• Aftermath Entertainment: http://aftermathmusic.com
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