Finally, a good reason for Björk to make the headlines! No airport brutality or fits of rage here; instead, reports of Björk being a damn fine businesswoman AND model citizen of her home country, Iceland. The songstress has teamed up Audur Capital in Reykjavik to begin the BJORK venture capital firm, an outfit keen on throwing its dough at certain companies in order to kickstart Iceland's bummed-out economy. Here comes the awesome (from Audur Capital's website): "The fund will invest in sustainable businesses that create value through the country's unique resources, spectacular nature, vibrant culture and green energy."
It is the hope that BJORK's standards and aid will encourage diversity and sustainability in Iceland's national economy. Audur Capital has already dropped 100 million Iceland kronur (about $826,000) and is looking for other investors to fill the pool by March 2009. And of course, Björk is the official cover girl for her firm, which is sure to set those rich dudes' hearts a-flutter. Wish them luck! Team BJORK!
