Cynically, it’s easy to lament the fact that ~everyone has a smart phone, and therefore ~everyone has the capacity to broadcast the crevices of their breakfast croissant as though such knowledge were imperative to the continuance of our daily lives. Fortunately, the ubiquity of handheld technology also allows for insight into the lives of people who are actually interesting, and on that note, Claire Boucher a.k.a. Grimes has just released no less than seven new music videos recorded “guerrilla style” over the course of her recent European tour. All of the videos arrived with the creative help of brother Mac Boucher and Grimes’s best friend HANA, while the videos themselves are split in terms of which artist’s music they’re visually documenting. Four of the videos are for the Grimes tracks, “World Princess Part II,” “Butterfly,” “Scream (feat. Aristophanes),” and “Belly of the Beat,” while the remaining three are for the HANA songs “Chimera,” “Underwater,” and “Avalanche.”
See the relevant Twitter announcement below for more details on the bare-bones nature of these shoots! Though, its clear from actually watching the videos (including the compiled 38-minute film The AC!D Reign Chronicles, watchable below) that, despite the lack of pro-level film equipment, Grimes and co. were more than capable of creating vids that didn’t look like they were shot by a middle-schooler with a fifth-generation russet potato. Costumes and slow-mo apparently go a long way.
.@HANAtruly and i r releasing 7 music videos today. {1} > https://t.co/qXHhTC35xg < {Butterfly} … gonna post them individually now: pic.twitter.com/18wudt0mrL
— Grimes (@Grimezsz) October 5, 2016
