So you've got your NIKE running shoes on, your iPod loaded up with the most Jazzercise-inducing numbers you own, and you're ready to burn some calories!!!! But wait -- something's missing. With all the product placement you've just completed, what could you possibly be forgetting? Oh yes. Of course. De La Soul. You're missing De La Soul.
De La Soul, as you can see, are the latest artists to participate in the NIKE+ campaign, which sounds like something you'd pick up on a trip to Foot Locker but is actually not. The idea of the series is that musicians -- previous participants have included LCD Soundsystem, Aesop Rock, and A-Trak -- create an album or mix that's hypothetically geared to make you wanna WORK IT GIRLFRIEND!!!!
De La Soul's contribution is a 45-minute series of songs mixed together by Flosstradamus. It's all co-sponsored by Apple and approved by a series of NIKE staff runners. Seriously, they have staff runners. Well, why shouldn't they, hmm? The De La Soul edition is already out, but if you're not into the whole NIKE business, the group has a new album in the works. Also on the docket are plans for Australian, European, and UK tours to celebrate the twentieth birthday of their debut album, 3 Feet High and Rising. Damn hippies.
