For all you Pandora Radio faithful out there, you should probably know that you’re being watched. Well, more like counted. Digital Music News is reporting that over 60 million people in the US listen to internet radio every week, indicating that the web-based broadcasts are not a mere flash in the pan, but a bona fide consumer trend.
Many of those 60 million are streaming old school radio broadcasts that are also available as online streams (futuristically dubbed “simulcasts”), but a growing number are using internet-only sites like Pandora that read your mind to magically create near-perfect personalized playlists. And if the trends shown in this Bridge Ratings report prove accurate, then the use of exclusively online radio services may eventually surpass the use of simulcasts. That’s a trend within a trend, people!
