UPDATE (11:00 PM): Physical copies of the new album are available for pre-order. CDs here (3/31), LPs here (5/27).
God bless this man and his nigh-ludicrous character trait combination of vaulting ambition + humble nonchalance. “American rapper” Kendrick Lamar’s producer Sounwave recently gave an interview with Complex, in which he suggested that, oh, ya know, EVEN MORE previously-unheard tracks from last year’s modestly successful little record To Pimp A Butterfly.
Of course, we just got a whole pile of demos from those Butterfly sessions generously rained-down upon us like manna from digital-streaming-service heaven last week, via the tasty and surprisingly nutritious untitled unmastered. But, I mean… to be fair to these equal parts earnest-and-zealous wonderkids, that was LAST WEEK.
“We have a lot of records, especially from this album, [and] there are still records people haven’t heard, mainly because we can’t get sample clearances,” Sounwave said in the interview. “Those songs were ones that we really loved and were hurt that we couldn’t put them on the album [… they] have important messages in them, so Kendrick wanted to share those messages with the world. Why not share these records?” Why not, indeed? I mean, I, for one, wouldn’t want Lamar and Sounwave to feel “hurt!” That’d be downright criminal. They seem like such nice, generous dudes!
Speaking of nice and generous things, untitled unmastered. will also be liberated from its internet-only status soon. Top Dawg Entertainment has apparently confirmed a CD release to help satisfy the draconian A/V and media consumption predilections all of Lamar’s fans that are over age 50, and “a vinyl release is expected to soon follow,” which should do the same job nicely for those fans under 30 who try too hard.
Finally, Kendrick also recently announced a lyric contest THAT IS HAPPENING RIGHT NOW.
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