Envision "excitement." Do you see fireworks? A cowboy monkey riding a dog? Hot babes with nose drugs? How about letters and numerals? Now, if you're Koch Records, maybe the first three are all well and good, but it looks like the ol' putting-a-letter-with-a-number trick never fails to stir up some thrills. See, America's largest indie record company is looking to step its game up a little bit in these tough economic times with a good old-fashioned name change. And what did they choose? Capuchin Recordings? Taco'rustlin? Columbian Lady, Inc? Oh no... they went all out and took an "E," funked it up, and slapped a "1" on it -- and voila, ladies and gentlemen, we have E1 Recordings.
Not sure of the exact reason for the revamp, but in spite of the badness affecting record industry stalwarts WEA, Universal, EMI, and Sony, the newly-christened E1 says it is doing pretty alright and avoiding the cutbacks. Bravo, E1. But don't take it from me; take it from General Manager Alan Grunblatt, who stated in a press release that "We are looking at the best year in our history. We are just changing our name to E1 and will continue to change the game."
