If your meme rap track has millions of streams, you don’t need an Ivy League degree to know that you should probably capitalize on that momentum. Immediately. I mean, how often do meme rappers outlast their 15 minutes of fame? Someone commission a top-level statistical analysis from some top-flight economists, please, but I’d bet Fetty and Rich Homie Quan, for example, are just about done, relics of an internet age that moves impossibly fast, a time when last year’s news might as well be last decade’s.
So Pump might not have much in the way of conventional talent — don’t @ me — but at least he knows to strike while the iron is hot, when superfans are saying “Gucci Gang” a million times on YouTube (for charity, of course) and even my mom is saying “Esketit!!!!” when she’s excited. So here he comes — hair inspired by this classic Tim and Eric sketch — with an announcement of a mixtape called Harvard Dropout (which, let it be said, is fairly unoriginal territory, like his inspiration extends no further than a Kanye-Rivers Cuomo-Lil B triumverate), expected to drop soon.
Look, in reality, I’ve got nothing on Lil Pump. My music career until now has been by most measures an abject failure. My clout levels are 0 compared to this 17-year-old Floridian’s. So maybe I’m bitter, and maybe Harvard Dropout is going to be…great?
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