M.I.A., you’ve done it again: announces LP release date on an advertising blimp

M.I.A., you've done it again: announces LP release date on an advertising blimp

Blimps can be the harbinger of many things. They are also big, conspicuous parties in the sky — and M.I.A. knows this. Rap-Up reported that a blimp passed over Jay-Z’s set at the Coachella Valley Music & Arts Festival last Friday, with a digital billboard announcing a few M.I.A. festival appearances (HARD Summer Music Festival in Los Angeles and New York [TMT report]) — standard fare for blimp music advertisement, maybe. But then came the release date for her third LP on the ticker: “New Album 6.29.10.” What a way to break the news. (Now imagine if Explosions in the Sky were somehow connected with the Hindenburg.)

• M.I.A.: http://www.miauk.com

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