They can do that, I guess, and it’s apparent that the International Federation of the Phonographic Industry (IFPI) has put an astounding amount of thought into something that probably won’t matter a lick to the industry’s ultimate, collective bottom line.
But for the sake of making things all comfortably uniform and giving Americans in particular extra time to engage in their Tuesday night whatevers… Friday has officially been declared the global release day for the entire music industry! It won’t go into effect until this summer, but the IFPI made clear in an article/press release posted today that, basically, you wanted this to happen. You needed this to happen. Your family won’t be released from capture until this happens.
Less threateningly, the musically connected organization cites Friday as the research-backed preference of nearly 7/10 consumers who “expressed a view” on the subject. Without personally questioning the number of consumers who instead expressed total indifference, the IFPI also mentions the possibility of a global release day leading to a renewed enthusiasm over the “event” of releasing music, with Friday and Saturday encompassing peak hours in terms of social media activity.
The potential curbing of piracy is also highlighted, but surely that paragraph’s two-sentence presence in the essay’s middle must be indicative of unimportance. Curbing piracy is not the point of this initiative. Definitely not.
• IFPI: http://www.ifpi.org
