Mountain Dew has always been one to keep up with the cool, hip activities of young teenagers across America. In 1995, they sponsored the X-Games. In 2009, they created the World Of Warcraft Mountain Due Gamefuel to keep the nerds on top of their game. Now, in 2010 they have created an internet record label to release today’s “dewiest” jams. Mountain Dew’s label, Green Label Sound, has already released exclusive free MP3s by Matt and Kim, Chromeo, and The Cool Kids. Next up on their list of things to “dew” is release a brand new, exclusive track by “chillwave” act Neon Indian. This will be the first new Neon Indian song of the year, so the question is: will Mountain Dew make Neon Indian the band of 2010, or does this mean Neon Indian will become the band that has that song in that Mountain Dew commercial? Only time will tell.
While we wait for the new Neon Indian jam next month, you can check out everything Green Label Sound has to offer by visiting their website… if you’re into that high fructose bullshit.
• Green Label Sound: http://www.greenlabelsound.com
