Since OK Computer, Radiohead’s camp has heavily used marketing and promotion not only to build hype, but to also extend their aesthetic in creative ways. The release for LP9 is shaping up to continue this tradition. Rather than posting a bunch of separate news stories, we will collect them all here, posted in chronological order.
4/30: UK fans begin receiving “Burn the Witch” leaflets.
Umm, I just got this in the post from Radiohead. Is the new album called Burn The Witch? pic.twitter.com/zv5QKnDeGh
— Niall Doherty (@NiallMDoherty) April 30, 2016
5/2: Radiohead have been slowly deleting tweets and posts from their Twitter, Facebook, and Google+ pages. This includes turning their profile pictures into blank/white images and, according to Reddit users, reducing the opacity of their official website every 10 minutes until it was completely white.
5/3 (12 AM): Radiohead post an animated bird, which some fans believe is a reference to “Dawn Chorus.”
5/3 (7:00 AM): Radiohead post another animated video. Could be the start of a tracklist? Reddit users also noticed that the band’s official site will periodically display these videos.
5/3 (11:00 AM): Radiohead have shared the video for LP9’s first single, “Burn the Witch.”
5/3 (4:00 PM): The single is available here and here.
5/6 (9:30 AM): Radiohead posted another teaser video featuring new music and a new Thom Yorke, v. 3.6, looking for his… Bugatti?
5/6 (11:00 AM): Radiohead’s new album, as-yet untitled, is out this Sunday, May 8, at 2 PM EST. Physical version out June 17 via XL Recordings. To coincide with the announcement, Radiohead released a video for new track “Daydreaming.” The video is directed by Paul Thomas Anderson.
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