Throughout my time writing about weird, underrated music, plus the occasional pop jams, I never thought I would encounter something as off putting, stupid, and embarrassing as Coldplay’s video for their single “Adventure of a Lifetime.” Essentially a CGI test for some ape-based feature, the “Lifetime” video finds anthropomorphic versions of the band discovering a Beats by Dre speaker that begins playing the song, and all of a sudden they turn into a rocking, singing, and dancing group of simians. When I watch this video I think of the climactic scene in Billy Madison where, after giving an impassioned yet foolish speech, the principal responds, “Mr. Madison, what you’ve just said is one of the most insanely idiotic things I have ever heard. At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone in this room is now dumber for having listened to it. I award you no points, and may God have mercy on your soul.”
^^That’s about how I, and all of you, should feel after watching this. May God have mercy on us all.
More about: Coldplay
